Hands-On Business Intelligence with Qlik Sense

The Associative Engine

Qlik's Associative Engine is a remarkably fast and flexible in-memory database that enables users to leave the old world of query-based data pulls and enter the future of true data exploration through what Qlik terms the Associative Difference^TM. The power of the Associative Engine rests in the ability to start with the entire set of data and navigate the data not just linearly, which you may be used to in other tools, but also laterally, without having to define a path before you start your analysis. This mechanism facilitates analytics in the same way that our brains actually work; analytics is a creative process that evolves rapidly as we're performing the analysis. If you knew what answer you were looking for before ...