CHAPTER 6

Webcast Production Planning

There are two main reasons why production planning makes or breaks a webcast. First, and most obvious, webcasts are live events, so everything has to work. You can’t start over if something goes wrong. Good planning prepares you for problems that arise.

Second, unlike other forms of streaming, everything happens at once. Webcasts are produced, encoded, and distributed in real time. This increases the level of complexity, and requires tighter integration and cooperation on the webcast team.

Taking the time to plan a webcast well in advance makes things run more smoothly. You’ll be surprised how issues that could kill a webcast are simple to fix when they’re brought up at a meeting a month in advance, rather ...

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