6Clustering of Singaporeans

In this chapter, we continue our inquiry into the influence of values on subjective wellbeing. We examine value orientations on a broader scale by using them to distinguish among clusters of Singaporeans. The value orientations cover both traditional and modern attitudes specific to the Singapore context. These value orientations had been used for the clustering of Singaporeans in two prior surveys (the 2001 Survey and the 2011 QOL Survey). Some value orientations are more pro-social and other-oriented, while some are more self-centered. For the 2016 QOL Survey, respondents were asked for their views on 31 statements on various value orientations. These include family values, eco-orientation, status consciousness, ...

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