Change or Die?

NO ONE in the business world ever says that you, your people, or your company are good enough and you can rest on your laurels. The not-so-subtle message is that if you aren’t constantly getting better by generating new products, services, and business models, or aren’t borrowing and installing best practices, then you deserve to be mocked and fired, and your company deserves its inevitable, swift, and certain death. If you resist new ways of thinking or acting, if you aren’t ready to start Winning Through Innovation, if you are always worried about Who Moved My Cheese ?, if you chafe at advice like If It Ain’t Broke, Break It, and are frozen in your tracks by The Change Monster, it is better for you and everyone else if you ...

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