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Profiting from Evidence-Based Management

THIS BOOK tells a saga of missed opportunities, of too many companies and too many leaders who are more interested in just copying others, doing what they’ve always done, and making decisions based on beliefs in what ought to work rather than on what actually works—thereby failing to face the hard facts and use the best evidence to help navigate the competitive environment. There also is good news. We showed the advantages reaped by companies and leaders that are interested in evidence-based management and that use a different set of standards for sorting through ideas in the business marketplace. We have seen that evidence-based management is too often the exception rather than the rule, even when ...

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