CHAPTER 4

Transparency

Tuesday, November 3, 10:38 a.m. . . .

“Jim,” said PR director Linda Kohler, “I’ve been in this business for a long time—a long time—and experience suggests that what you’re proposing would be a big mistake—a big mistake.”

She pumped up the volume with each utterance and had an annoying habit of repeating phrases in order to shift the pitch of key words up an octave. At first, she’d sprinkled a lot of false humility and “with all due respects” into their conversation. But now she’d abandoned even that thin semblance of deference. Barton abhorred kowtowing, and he’d expected this meeting to be difficult. But he hadn’t counted on it being this difficult.

Kohler sat forward in a chair at the small conference table in Barton’s ...

Get Harder Than I Thought now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.