Book Description
Protect the earth and your bottom line.
If you need the best practices and ideas for turning sustainability into competitive advantage--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.
This collection of HBR articles will help you:
- Craft strategy to compete on green turf
- Redesign your business model, products, and processes to
achieve green goals
- Parlay your efforts into lower costs and higher revenues
- Capture more value from clean-tech investments
- Launch sustainability programs with impact
- Synchronize green initiatives by overhauling your supply chain
- Engage constructively with environmental activist groups
- Mitigate the risks of climate change
If you need the best practices and ideas for turning sustainability into competitive advantage--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.
This collection of HBR articles will help you:
- Craft strategy to compete on green turf
- Redesign your business model, products, and processes to
achieve green goals
- Parlay your efforts into lower costs and higher revenues
- Capture more value from clean-tech investments
- Launch sustainability programs with impact
- Synchronize green initiatives by overhauling your supply chain
- Engage constructively with environmental activist groups
- Mitigate the risks of climate change
Table of Contents
- Cover
- The Harvard Business Review
- Title Page
- Copyright
- Why Sustainability Is Now the Key Driver of Innovation
- Growing Green
- How to Jump-Start the Clean-Tech Economy
- The Sustainability Imperative
- Strategy & Society
- The Greening of Petrobras
- A Road Map for Natural Capitalism
- Don’t Tweak Your Supply Chain—Rethink It End to End
- Timberland’s CEO on Standing Up to 65,000 Angry Activists
- Competitive Advantage on a Warming Planet