About the Authors
W. Chan Kim is codirector of the INSEAD Blue Ocean Strategy Institute and The Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD, France (the world’s second-largest business school). Prior to joining INSEAD, he was a professor at the University of Michigan Business School. He has served as a board member as well as an adviser for a number of multinational corporations in Europe, the United States, and the Asia Pacific region. He is an advisory member for the European Union and serves as an adviser to several countries. He was born in Korea.
Kim is a Fellow of the World ...
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