Harvard Business Review Leadership Library: The Executive Collection (12 Books)

CHAPTER 4

Strategy and the Internet

Michael E. Porter

THE INTERNET IS AN EXTREMELY IMPORtant new technology, and it is no surprise that it has received so much attention from entrepreneurs, executives, investors, and business observers. Caught up in the general fervor, many have assumed that the Internet changes everything, rendering all the old rules about companies and competition obsolete. That may be a natural reaction, but it is a dangerous one. It has led many companies, dot-coms and incumbents alike, to make bad decisions—decisions that have eroded the attractiveness of their industries and undermined their own competitive advantages. Some companies, for example, have used Internet technology to shift the basis of competition away from ...