The Fundamentals of A/B Testing
by Amy Gallo
As we learned in chapter 5, running an experiment is a straightforward way to collect new data about a specific question or problem. One of the most common methods of experimentation, particularly in online settings, is A/B testing.
To better understand what A/B testing is, where it originated, and how to use it, I spoke with Kaiser Fung, who founded the applied analytics program at Columbia University and is author of Junk Charts, a blog devoted to the critical examination of data and graphics in the mass media. His latest book is Numbersense: How to Use Big Data to Your Advantage.
What Is A/B Testing?
A/B testing is a way to compare two versions of something to figure out which performs ...
Get Harvard Business Review Guides Ultimate Boxed Set (16 Books) now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.