Book description
Whether you call it “harvesting intangible assets” or “intellectual property management,” organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below the strategic surface. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world’s leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, the book reveals how companies large or small can implement IP-driven growth and licensing strategies, foster a culture of innovation, turn R&D into revenue, and much more. Smart companies reap what they sow. This book gives readers the tools they need for a profitable harvest.
Table of contents
- Cover Page
- Title Page
- Copyright Page
- Contents
- Preface
- Dedication Page
- Acknowledgments
- Chapter 1 The Intellectual Capital Agrarian
- Chapter 2 Planting the Seeds: Fostering a Culture of Innovation
- Chapter 3 Irrigating the Field: Embracing Intrapreneurship
- Chapter 4 Caring for the Fruits of the Harvest: Intellectual Asset Management (IAM)
- Chapter 5 Building Fences to Protect Your Turf: Developing a Legal Strategy
- Chapter 6 Separating the Wheat from the Chaff: Readying Crops for the Market
- Chapter 7 Bringing the Crops to the Marketplace: An Overview of Strategic Alternatives
- Chapter 8 Harvesting the Power of Intellectual Capital Leveraging: Cooperatives, Customers, Channel Partners, Licensing, Joint Ventures, and Franchising
- Chapter 9 The Global Intellectual Asset Frontier
-
Chapter 10 The Future of Innovation
- The Stem Initiatives
- Diversity and Innovation
- Faster, Better, Cheaper, Easier (FBCE) (Choose Two)
- Consumers Know What They Want (Just Ask Them)
- The Power of 80,000
- Beyond Our Field of Vision
- Spend Smarter, Not Bigger
- Leveling the Playing Field
- The Singularity Movement and the Conveyance of Man and Machine
- Going Private?
- Bigger Bang for the Taxpayer’s Buck
- Does Size Really Matter?
- If You Want Big Ideas, Go to Where the Big Brains Live
- Learning from Our Agrarian Brethern
- Head in the Clouds
- Web 3.0 by 2013
- Appendix Directory of Licensing Resources, Exchanges, and Agents
- Index
- Footnote
Product information
- Title: Harvesting Intangible Assets
- Author(s):
- Release date: October 2011
- Publisher(s): AMACOM
- ISBN: 9780814417003
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