Think Like a Start-Up

You are not a ballerina. You are not a programmer. You are not a poet. You are a start-up company. If you want money, that pesky little substance required by all who wish to pay the bills, you have to think like a business.

There is no word in the English language that generates fear and loathing in the hearts of creative creatures the way business does. For some, it is the antithesis of everything they believe in artistically. For such deluded (and typically broke) souls, the domain of commerce is devoid of passion and meaning. In it, they see nothing but cold, hard cash and the transactions that generate it, a world lacking ...

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