Going the Distance
One of the most effective networking techniques you can employ has nothing to do with attending meet ups, honing your elevator pitch, or trying to impress a roomful of complete strangers. Not only is it easy to do; it’s something that even the most marketing averse can comfortably embrace. The best way to enhance your image and spread the word about your art is by helping others in your field.
Reputation is a volume business with a long-term payoff that continues to grow over time. When you lend a hand to others, don’t expect an immediate payoff. In fact, don’t expect a benefit at all. Doing so will diminish the value of your ...
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