HARVARD MANAGEMENT COMMUNICATION LETTER

Presence: How to Get It, How to Use It

The Ariel Group uses acting exercises to make us all into star performers.

Why do some people instantly command attention and respect? When they speak, we listen. Their opinions seem to carry more weight. They inspire trust in those around them. These people have “presence”—and the Ariel Group believes that we're all capable of developing it.

Based in Cambridge, Mass., the Ariel Group is a consulting company of professional actors and singers that works with executives worldwide to help them become more powerful communicators and leaders. According to Belle Linda Halpern and Kathy Lubar, founders of the Ariel Group, presence can be learned. The key is finding and ...

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