HARVARD MANAGEMENT COMMUNICATION LETTER
Are Your Presentations Inspiring?
One of the great speeches of history offers some surprising lessons
Has one of your Speeches ever caused your listeners to riot in the streets for three days? That was the result of President John F. Kennedy's June 26,1963 address to the citizens of West Berlin. More than a million people lined the Rudolf Wilde Platz in the divided city to hear the young American president who had been so severely tested on his resistance to Communism by the Bay of Pigs fiasco, the Cuban Missile Crisis, and the Berlin Wall itself. It may well have been the largest gathering of its kind in human history. The West Berliners' need for reassurance was great; they felt isolated by the newly-built ...
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