CHAPTER 22
The Best Ways Your Organization Can Support Working Parents
by Daisy Dowling
Stress and the resulting high risk of burnout among working parents hasn’t exactly been a secret—a 2018 study by BPI Network found that 63% of U.S. working parents had experienced burnout—and some well-resourced companies, pre-Covid, offered a buffet of creative and luxurious perks to working parents to help them avoid it.1 You read about them: things like unlimited leave, executive coaches for new mothers, food takeout vouchers, and “flying nannies” who join their executive employees on business trips. In their efforts to do the right thing and woo talent, organizations reached for headline-grabbing solutions. But we’re in a different normal now—where the ...
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