CHAPTER 22

How to Ask for an Email Introduction

by Ruchika Tulshyan

Email has made it easier to connect with anyone—and I’ve benefited professionally from introductions to new contacts around the globe that would’ve been unimaginable before the digital age. But requesting an email introduction through a current contact isn’t without costs, especially for the person lending you their network, so I recommend asking thoughtfully and carefully.

One cost of your request is that it requires your contact to spend precious time crafting an email explaining why you and the other person should connect. One or two infrequent requests doesn’t translate to much effort, but when you’re getting multiple asks a week—like many busy people do—it can add up to ...

Get HBR Guide to Smarter Networking (HBR Guide Series) now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.