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IS YOUR COMPANY’S DATA ACTUALLY VALUABLE IN THE AI ERA?

by Ajay Agrawal, Joshua Gans, and Avi Goldfarb

Artificial intelligence is coming. That’s what we’ve heard over the past few years, and what we’ll continue to hear over the next few. For established businesses that are not Google or Facebook, a natural question to ask is: What have we got that is going to allow us to survive this transition?

In our experience, when business leaders ask this with respect to AI, the answer they are given is “data.” This view is confirmed by the business press. There are hundreds of articles claiming that “data is the new oil”—by which they mean it is a fuel that will drive the AI economy.

If that is the case, then your company can consider itself lucky. ...

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