HBR Insights Future of Business Boxed Set (8 Books)

 

10

YOUNG PEOPLE ARE LEADING THE WAY ON CLIMATE CHANGE, AND COMPANIES NEED TO PAY ATTENTION

by Andrew Winston

In one of the many oddities of biology, kids hear differently than the rest of us. There are frequencies that only teens and young adults can make out. Lately it seems that the under-20 crowd is hearing one particular high pitch much better than the rest of us, including most business leaders: the alarm that climate scientists have been sounding.

Consider the young Swede, Greta Thunberg. At age 15, Thunberg stopped going to school to protest inaction on climate change, saying there was little point in studying for a future that may not exist. Within months, Thunberg urged immediate action from business leaders at the World Economic ...