5 CASE STUDY: SHOULD WE EMBRACE CRYPTO?

by Charles C. Y. Wang

The phone buzzed on the nightstand—once, twice, three times—waking Ankit Jain from what had been a restful sleep. Before he could reach the phone, three more texts came through. He knew who it would be: his boss, Thorsten Konig, the CEO of Ivory Tower, the world’s leading online education platform.

In Sun Valley talking crypto.

It’s time.

Payments + investment.

How fast can we do it?

Pls call ASAP to discuss.

Bring in Shira and Paul.

Ankit sighed. Thorsten was a brilliant technologist who had started and sold DayTradz, one of the first online retail trading platforms, before he was even 30. Ivory Tower was his second, also hugely successful, venture—one that was disrupting higher ...

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