1 WEB3 WILL RUN ON CRYPTOCURRENCY

An interview with Jeff John Roberts by Ramsey Khabbaz

What could Web3, an internet ecosystem based on blockchains, crypto wallets, NFTs, and DAOs mean for business? As we hurtle forward, it’s important to pause and consider how we got here. To help HBR’s readers understand the origins of cryptocurrencies, think through their present problems, and situate them in a Web3 context, I spoke with Jeff John Roberts, a technology journalist and the author of Kings of Crypto: One Startup’s Quest to Take Cryptocurrency out of Silicon Valley and onto Wall Street. Roberts is also crypto editor at Fortune. This interview has been edited.

HBR:  Many people hear “crypto” and immediately think Bitcoin—maybe Dogecoin or ...

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