April 2023
Beginner to intermediate
1400 pages
20h 20m
English
8
Stop Second-Guessing Yourself
by Tucci Ivowi
Once I was in a large auditorium filled with marketing and sales professionals for a training program on the fundamentals of the coffee business. I was a brand manager in a company I had just joined. During the training, someone asked, “What’s the difference between soluble coffee and roast and ground coffee?”
It was a simple question. I knew the answer. But I still refrained from raising my hand: What if I was wrong? What if I wound up looking stupid? It was my first day on the job as a new recruit. It’s probably best for someone with more experience to respond, I thought. I didn’t say anything, and someone else used the opportunity to speak up.
Turns out, I had the right answer.
This wasn’t a ...