HBR Women at Work Boxed Set (6 Books)

10

Build a Strong Reputation for Yourself

by Dorie Clark

We all know that developing a personal brand is valuable, since a strong reputation can put you on the radar for exciting career opportunities. When your true talents are understood, you’re far more likely to be tapped for relevant and interesting assignments—and it helps you stand out in a field of competitors. Research by economist and author Sylvia Ann Hewlett shows that cultivating your personal brand is one of the best ways to attract a sponsor—and professionals with sponsors are 23% more likely than their peers to be promoted.1 Your brand is also a powerful hedge against professional misfortune: If there are layoffs or cutbacks at your company, being recognized in your field makes ...