Video description
Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.
We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.
This book will inspire you to: understand your customer's buying center, integrate your sales and marketing operations, assess your business cycle and its impact on your sales force, transition away from solution sales, leverage the power of micromarkets, introduce tiebreaker selling and consensus selling, and motivate your sales force properly.
Product information
- Title: HBR's 10 Must Reads on Sales
- Author(s):
- Release date: January 2020
- Publisher(s): Ascent Audio
- ISBN: 9781469078663
You might also like
audiobook
HBR's 10 Must Reads on Managing People, Vol. 2
Are you a good boss-or a great one? Get more of the management ideas you want, …
audiobook
HBR's 10 Must Reads on Managing in a Downturn
If you listen to nothing else on preparing for a tough economy and coming back stronger, …
book
The Building Blocks of Sales Enablement
The Ultimate Sales Framework for Achieving Business Success Sales enablement is no longer the new kid …
audiobook
Sales Management That Works
In this practical and research-based guide for sales managers, Harvard Business School professor Frank Cespedes offers …
