Which Kind of Collaboration Is Right for You?
by Gary P. Pisano and Roberto Verganti
IN AN ERA WHEN great ideas can sprout from any corner of the world and IT has dramatically reduced the cost of accessing them, it’s now conventional wisdom that virtually no company should innovate on its own. The good news is that potential partners and ways to collaborate with them have both expanded enormously in number. The bad news is that greater choice has made the perennial management challenge of selecting the best options much more difficult. Should you open up and share your intellectual property with the community? Should you nurture collaborative relationships with a few carefully selected partners? Should you harness the “wisdom of crowds”? The ...
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