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HBR’s 10 Must Reads on Strategic Marketing

Rethinking Marketing

Roland T. Rust, Christine Moorman, and Gaurav Bhalla

Branding in the Digital Age

David C. Edelman

Marketing Myopia

Theodore Levitt

Marketing Malpractice

Clayton M. Christensen, Scott Cook, and Taddy Hall

The Brand Report Card

Kevin Lane Keller

The Female Economy

Michael J. Silverstein and Kate Sayre

Customer Value Propositions in Business Markets

James C. Anderson, James A. Narus, and Wouter van Rossum

Getting Brand Communities Right

Susan Fournier and Lara Lee

The One Number You Need to Grow

Frederick F. Reichheld

Ending the War Between Sales and Marketing

Philip Kotler, Neil Rackham, and Suj Krishnaswamy

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HBR’s 10 Must Reads on Leadership

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