Structure Your Presentation Like a Story
by Nancy Duarte
AFTER STUDYING HUNDREDS OF SPEECHES, I’ve found that the most effective presenters use the same techniques as great storytellers: By reminding people of the status quo and then revealing the path to a better way, they set up a conflict that needs to be resolved.
That tension helps them persuade the audience to adopt a new mindset or behave differently—to move from what is to what could be. And by following Aristotle’s three-part story structure (beginning, middle, end), they create a message that’s easy to digest, remember, and retell. Here’s how it looks when you chart it out:
Persuasive story pattern
And here’s how to use the persuasive story pattern in your own presentations.
Craft ...
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