Managing in the Age of Outrage

by Karthik Ramanna

LEADERS IN EVERY SECTOR ARE NOW DEALING with angry stakeholders. Witness the crisis confronting government officials in Ottawa in early 2022, when the city was blockaded by large numbers of Freedom Convoy truckers protesting Covid-19 vaccination requirements. At the same time, customers and the media were pressuring GoFundMe, TD Bank, and others to cut off donations to the protesters. Even a low-key organization can find itself suddenly coping with outrage from both employees and external stakeholders.

Managing angry stakeholders is nothing new. What sets apart the times we live in is a perfect storm of three forces. First, many people feel unhopeful about the future, for reasons ranging from ...

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