Robots Need Us More Than We Need Them

by H. James Wilson and Paul R. Daugherty

IMAGINE TRYING TO FIND a particular image within the National Football League’s historical archive of hundreds of thousands of videos. A single season produces more than 16,320 minutes (some 680 hours) of game footage. If you include coverage of every pregame, halftime, and postgame show, every practice, and every media interview, you have a seemingly endless amount of footage. And that’s just for one season.

To make it easier for staffers to create highlight reels and other media from all this material, the NFL partnered with Amazon Web Services in December 2019 to use artificial intelligence to search and tag its video content. The first step of the process required ...

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