Stop Tinkering with AI

by Thomas H. Davenport and Nitin Mittal

IF YOU ASK SOMEONE TO NAME a company that’s putting artificial intelligence at the center of its business, you’ll probably hear a predictable list of technology powerhouses: Alphabet (Google), Meta (Facebook), Amazon, Microsoft, Tencent, and Alibaba. But at legacy organizations in other industries many leaders feel that it’s beyond the capabilities of their companies to transform themselves using AI. Because this technology is relatively new, however, no company was powered by AI a decade ago, so all those that have been successful had to accomplish the same fundamental tasks: They put people in charge of creating the AI; they rounded up the required data, talent, and monetary investments; ...

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