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WHY IT’S SO HARD FOR USERS TO CONTROL THEIR DATA

by Bhaskar Chakravorti

A recent IBM study found that 81% of consumers say they have become more concerned about how their data is used online.1 But most users continue to hand over their data online and tick consent boxes impatiently, giving rise to a “privacy paradox” where users’ concerns aren’t reflected in their behaviors. It’s a daunting challenge for regulators and companies alike to navigate the future of data governance.

In my view, we’re missing a system that defines and grants users digital agency—the ability to own the rights to their personal data, manage access to this data, and potentially be compensated fairly for such access. This would make data similar to other forms ...

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