6 podcasting and syndication

Spreading the word


It’s time more people knew about your awesome site.

Your blog is humming along, and you’ve already figured out how to expand WordPress to manage an entire website. Now that you’ve got video playing there too, why not expand your audience base? In this chapter, we’ll discover how to distribute videos through Apple’s iTunes store as podcasts, and how to syndicate your content so that a ton more people will find out about your site (and keep coming back for more).

The Thanks for Mutton podcast

Now that we’ve got our video up on the Thanks for Mutton site, we need a way to get as many people as possible to see it. A great way to do this is to turn the videos into a podcast that viewers can subscribe to and download to take with them on their own devices. You might have thought that podcasts were only for audio—but in fact, video works too and it’s a great way to reach a broader audience with your shows. Watch out Food Network!


WordPress is your hub for content distribution

WordPress is a great platform to host a podcast from. You can upload all different types of media and you can build posts and pages that are a combination of text, images, video, and files. WordPress can also send that content to other sources like news readers and the ...

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