HUMAN BEHAVIOR, HEALTH, AND HEALTH CARE
• To learn about individual perceptions of illness
• To understand why people accept some health risks but not others To see how social, economic, and cultural factors affect the seeking of health care and demand for health services
• To become familiar with steps intended to promote appropriate utilization of health care and favorable outcomes
• To appreciate key consumer preferences in health care
THE BEHAVIORAL DIMENSION
This chapter focuses on the thinking and the behavior of health care consumers. As discussed in the preceding chapter, human behavior can promote or reduce risk of disease. This chapter takes a closer look at human behavior related to health and health care. ...