Native American lore often talks of how different elements of nature speak with a voice. A wise person learns to listen to the voice of the wind, the sun, the trees, the rivers, etc. In business we often speak of the voice of the shareholders, the voice of the employees and the voice of the customers. Successful leaders learn to listen to each of these voices and develop powerful management systems that respond to them.

Principles also have a voice. These are the natural laws that govern the success of all of our business and organizational ventures. Principles speak the truth all day long, every day. Principles never take vacations or become irrelevant. Principles govern our results whether or not we pay attention to them. They shout ...

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