Traits and Profiles of Great Entrepreneurs

Heart, Smarts, Guts, and Luck are the defining traits of great entrepreneurs and business-builders. They are complementary in some ways, yet very different in others. We conclude this chapter with a visual depiction that puts the four traits in a nutshell (see figure 1-1).

The Heart-Dominant

With a three-act narrative bursting from their heads, Heart-dominant individuals bring purpose and passion to the business world. Founders, iconoclasts, and visionaries, their inspiration could be hard-core technology, e-commerce, hamburgers, rental cars, biotech, or a new take on social networking—it doesn’t matter. These people are consumed by a deep passion and driving hunger to translate their purpose into ...

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