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Heart & Soul: Five American Companies That Are Making the World a Better Place by Robert L. Shook

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Introdution
CYNICS SAY A CORPORATION can’t have a heart and soul. They claim that it’s hard enough to identify these qualities in an individual, let alone in a collective body of people. I disagree. I think Henry David Thoreau got it right when he said: “It is truly enough said that a corporation has no conscience; but a corporation of conscientious men is a corporation with a conscience.”
Because of its elusive nature, the absence of heart and soul is more easily observed than their presence. You can’t see or touch them; you can only sense them. But be assured that you will know when they aren’t there. Companies that lack character are easily spotted. Their flaws are mostly apparent. And because you’ve been so exposed to them, you know ...

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