Hello, My Name Is Awesome, 2nd Edition

INDEX

Abbreviations, 71

Acronyms, 60

Age limits, names should not have, 42

Alexandra (name), 1

All caps, names in, 57, 58. See also CamelCasing

Alphanumeric brain-bender names, 50. See also Numbers embedded in name

Annoying names, 43–46

Apple Inc., 37, 38, 40, 49–50

B2B (business-to-business) companies, 30–31, 47

Backward, names spelled, 45–46

Band names, 96

Banijamali, Leila, 31

Bathroom products, 11, 21

Beaner’s, 51–52

Bedrock, 31

Bezos, Jeff, 41

Bitcoin, 66–67

.biz extensions, 70

Book titles, 95–96

Brainstorming names, 84–87. See also specific topics

online, 86, 88, 94

the right way to brainstorm, 85–86

Brainstorming sources, 100–101. See also specific sources

Brand experiences, desired, 79–80

Brand name changes, 114 ...

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