Preface
1. Helft (2012).
2. Kotkin (2010).
3. Bedbury (2002).
Chapter 1
1. Hanna, Rohm, and Crittenden (2011).
2. Sinek (2009).
3. Bedbury (2002).
4. Fortini-Campbell (2001).
5. Bedbury (2002).
6. American Marketing Association (2013).
7. simplypsychology.org (n.d.).
8. Schultz and Peltier (2013).
Chapter 2
1. Jacobellis v. Ohio (1964).
2. Donkers et al. (2010) and van Doorn et al. (2010).
3. Rohm, Kaltcheva, and Milne (2013).
4. Kohler, Rohm, de Ruyter, and Wetzels (2011).
5. Graeber and Dolan (2007).
Chapter 3
1. Rutledge (2011).
2. Mycoskie (2011).
3. Fortini-Campbell (2001).
4. Conrad (2010).
5. Rose and Pulizzi (2011).
6. Pulizzi (2012a).
7. Nesterenko (2013).
8. Klara (2011).
9. Howard (2003).
Chapter 4
1. Rose (2013).
2. Lidsky (2011). ...
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