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Herding Cats
book

Herding Cats

by Andrew Rohm, Michael Weiss
July 2014
Beginner content levelBeginner
116 pages
2h 41m
English
Business Expert Press
Content preview from Herding Cats

References

American Marketing Association. Definition of Marketing, 2013, http://www.marketingpower.com/aboutama/pages/definitionofmarketing.aspx, (accessed November 15).

Bedbury, S. A New Brand World. New York, NY: Penguin Books, 2002.

Conrad, A. How Hamsters Became Kia’s Killer Salesmen, 2010, http://www.money.cnn.com/2010/07/02/news/companies/kia_hamsters_advertising.fortune/, (accessed October 31).

Dandad.org. Old Spice Response Campaign. 2013, dandad.org/en/old-spice-response-campaign, (accessed October 13).

DCShoes. Stop 1: Sydney, Australia, 2013, blog.dcshoes.com/us/en/skate/news/go-skateboarding-day-global-product-toss-06132013?camp=dc_116574, (accessed November 15).

Donkers, B.; R. Venkatesan; T. Wiesel; and S. Tillmanns. “Undervalued ...

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Publisher Resources

ISBN: 9781606498385