Bibliography

Introduction

Bussgang, J. “Being the 1 in 300.” Chapter 3 in Mastering the VC Game. 2010. p. 77.

Garber, A. “Death by PowerPoint.” SmallBusinessComputing.com, April 1, 2001, www.smallbusinesscomputing.com/biztools/article.php/684871/Death-By-Powerpoint.htm.

U.S. Small Business Association (SBA), “Frequently Asked Questions: Advocacy Small Business Statistics and Research,” http://web.sba.gov/faqs/faqIndexAll.cfm?areaid=24.

Chapter 1

Cialdini, R. Influence: The Psychology of Persuasion (New York: Harper Paperbacks, 2006).

Hart, L. How the Brain Works: A New Understanding of Human Learning, Emotion, and Thinking (New York: Basic Books, 1975).

Haynes, J. D. “Decoding Mental States From Brain Activity in Humans.” Nature Reviews Neuroscience 7 (July 2006) 523–534.

Shinn, F. The Game of Life and How to Play It (Los Angeles, CA: DeVorss & Company, 1978).

Wilson, T. D. Strangers to Ourselves: Discovering the Adaptive Unconscious (Cambridge, MA: Belknap Press, 2004).

Chapter 2

Goode, M. R., Dahl, D. W., and Moreau, C. P. (2010). The effect of experiential analogies on consumer perceptions and attitudes. Journal of Marketing Research, 47, 274–286.

Medina, J. Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Seattle, WA 2009).

Mehrabian, A. Silent Messages: Implicit Communication of Emotions and Attitudes (Stamford, CT: Wadsworth Publishing Company, 1972).

McNeill, D. Gesture and Thought (Chicago: University of Chicago Press, 2007).

Chapter 3

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