O'Reilly logo

Here's the Pitch: How to Pitch Your Business to Anyone, Get Funded, and Win Clients by Martin Soorjoo

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Bibliography

Introduction

Bussgang, J. “Being the 1 in 300.” Chapter 3 in Mastering the VC Game. 2010. p. 77.

Garber, A. “Death by PowerPoint.” SmallBusinessComputing.com, April 1, 2001, www.smallbusinesscomputing.com/biztools/article.php/684871/Death-By-Powerpoint.htm.

U.S. Small Business Association (SBA), “Frequently Asked Questions: Advocacy Small Business Statistics and Research,” http://web.sba.gov/faqs/faqIndexAll.cfm?areaid=24.

Chapter 1

Cialdini, R. Influence: The Psychology of Persuasion (New York: Harper Paperbacks, 2006).

Hart, L. How the Brain Works: A New Understanding of Human Learning, Emotion, and Thinking (New York: Basic Books, 1975).

Haynes, J. D. “Decoding Mental States From Brain Activity in Humans.” Nature Reviews Neuroscience 7 (July 2006) 523–534.

Shinn, F. The Game of Life and How to Play It (Los Angeles, CA: DeVorss & Company, 1978).

Wilson, T. D. Strangers to Ourselves: Discovering the Adaptive Unconscious (Cambridge, MA: Belknap Press, 2004).

Chapter 2

Goode, M. R., Dahl, D. W., and Moreau, C. P. (2010). The effect of experiential analogies on consumer perceptions and attitudes. Journal of Marketing Research, 47, 274–286.

Medina, J. Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School (Seattle, WA 2009).

Mehrabian, A. Silent Messages: Implicit Communication of Emotions and Attitudes (Stamford, CT: Wadsworth Publishing Company, 1972).

McNeill, D. Gesture and Thought (Chicago: University of Chicago Press, 2007).

Chapter 3

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required