Here's the Pitch: How to Pitch Your Business to Anyone, Get Funded, and Win Clients

Index

A

ABC TV, 128

achievements. See traction

acronyms, avoiding, 36, 67–68

action, taking, xviii

adaptability, in pitches, 69

adaptive unconscious, 6 See also reptilian brain

advisory boards, 134

“ahs” and “ums,” 26, 188

Alien (film), 63, 65

Alinsky, Saul, 3

analogies, using, 32

angel pitches. See venture capital pitches

animations, misuse of, 102

annotation tools, 81–83

AppBackr, 144

Apple. See Jobs, Steve

application sharing, 81

asking

“the ask” in elevator pitches, 72

“no-strings give” vs. “ask,” 113

attention spans, 30

audience, engagement with

addressing audience in pitch decks, 102

customizing pitches for audience, 68, 186

keeping audience's attention, 26, 32–33, 40

questioners, focusing in on, 52

timing of pitches, sharing info on, 29

voice, audience's judgment of, 24

See also engagement

audio, importance of, 82, 85

Aurelius, Marcus, 174

B

Bain Capital Ventures, 79

Bannister, Roger, 167

Barnum, P.T., 153

beliefs

limiting beliefs, discarding, 169–174

power of people's beliefs, 167–168

Benny, Jack, 25

blogs/bloggers

commenting on, 149

connecting with, 150, 156–157

“Blood, Toil, Tears and Sweat”

speech (Churchill), 30

body language, 20–23

energy, conveying with, 19–20

eye contact, 22–23

hand gestures, 22

impact of, 20

open posture, 22

smiling, 23

techniques for, 22–23

verbal communication vs., 20–21

Boyd, Stowe, 75–76

brain. See neuroscience

Brain Rules (Medina), 30

brainstorming, 40–41, 181–182

Branson, Richard, 76

breathing, pauses and, 25–26, 115

brevity

in elevator pitches, ...