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High Performance Sales Strategies by Russell Ward

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Introduction

Sales is a strange profession that employs millions of people, and yet one which has no qualifications or standards. It is something I have studied and immersed myself in all my life since I was 19 years old.

Sales to me is one of the most challenging and yet exciting professions in the world. I love the feeling of closing a deal with a prospect that is as excited about working with us as we are with them. It is wonderful to start new relationships that flourish and develop into long-term partnerships. It makes everyone feel good and it is why I love sales.

I am so passionate about it that I created a company called Silent Edge to really help sales become a profession that people will respect and that school leavers would aspire ...

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