index

Accenture, 14

accessibility protocols, for website, 122

accessibility technology, 125

advertising, Diet Coke, 26

air travel, 23

alerts

customer preference for, 140

emergency systems, 135

numbness hazard for, 136

Amazon.com, 179–180n

contact with customers, 137–138

customer call codes, 129

feedback, 172

order confirmations, 130

preventing duplicate purchase of Kindle title, 60

speed of response, 14

upselling, 119

website, 116–117

working conditions, 161

Anderson, Troy, 83

anticipatory customer service, 6, 49

self-service for, 114

training for, 163–164

anticipatory design, 7

anticipatory systems, input for building, 35–36

anticipatory technological behavior, 12–14

Apple, 72

culture, 63

sales culture, 77–78

Apple Stores, 50–52

checkout,

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