About the Author

Mu Hu is the founder of Revenue Insights Corp., a Dallas, Texas based data-driven and metrics-focus consulting firm known for its practical, no-nonsense approach to proving and improving the value of marketing analytics. Mu has more than 18 years’ experience in applying analytical solutions to customer management problems.

Before Revenue Insights, Mu held various senior positions at Golfsmith, Signet Jewelers, and Targetbase.

Mu Hu is available for select lectures. To inquire, see www.revenueinsights.com

Interested in employing practical analytics at your organization? ­Contact Mu at mu.hu@revenueinsights.com.

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