December 2019
Intermediate to advanced
242 pages
6h 2m
English
Contents
Chapter 1 Why Has Analytics Missed the Mark?
Chapter 2 Developing Actionable Segmentation
Chapter 3 Gaining Deeper Insights Into Customers
Chapter 4 How the 541-Rule Has Changed the Game of Direct Mail
Chapter 5 How to Make Catalog Profitable in the Digital Age
Chapter 6 Integration Between E-mail, CRM, Google, and Social
Chapter 7 How to Revamp Your Underperforming Loyalty Program
Chapter 8 Customer Lifetime Value Demystified
Chapter 9 Measuring Success With MMM, MTA, and Promotional Lift