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Chapter 1 Why Has Analytics Missed the Mark?
Chapter 2 Developing Actionable Segmentation
Chapter 3 Gaining Deeper Insights Into Customers
Chapter 4 How the 541-Rule Has Changed the Game of
Chapter 5 How to Make Catalog Profitable in the Digital Age
Chapter 6 Integration Between E-mail, CRM, Google,
Chapter 7 How to Revamp Your Underperforming Loyalty
Chapter 8 Customer Lifetime Value Demystified
Chapter 9 Measuring Success With MMM, MTA, and
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