ENDNOTES
PREFACE
1. Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference, Little, Brown, New York, 2000.
INTRODUCTION
1. Brian Solis, “How to Live a Recommendable Life,” Brian Solis blog, July 5, 2012, http://www.briansolis.com/2012/07/how-to-live-a-recommendable-life/.
2. Graham Charlton, “How Many Bad Reviews Does It Take to Deter Shoppers?” Econsultancy blog, E-consultancy.com Limited, April 12, 2011, http://econsultancy.com/us/blog/7403-how-many-bad-reviews-does-it-take-to-deter-shoppers.
CHAPTER 3
1. Fournaise Marketing Group, London, 2011 Global Marketing Effectiveness Program.
2. Bill Lee, The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset, Harvard Business School Press, ...
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