•   CHAPTER 1   •

New Rules for a New Age

As you know better than anyone, the entrepreneurial environment has changed dramatically in recent years. It doesn’t matter whether you’re a sole proprietor working out of your home, a hot tech startup, or an old-fashioned brick-and-mortar business. The world around you is significantly different, and if you don’t respond and adapt, you’re going to struggle.

Moore’s Law, formulated in 1965 by Gordon Moore, the co-founder of Intel, was prescient in its prediction that the number of transistors in an integrated circuit would double about every two years. The larger meaning of the prediction (which has proven to be accurate) is that technological speed increases exponentially. As an entrepreneur, you are ...

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