EIGHTEEN

Zero-Based Thinking

THIS IS A mental tool that you can use in every part of your business, and especially with your employees.

Continually ask yourself, “Is there anything that I am doing that, knowing what I now know, I would not start up again today if I had to do it over?”

In times of turbulence and rapid change, as we are experiencing today, you will be continually dealing with past decisions and commitments that, knowing what you now know, you would not make again today.

It Seemed Like a Good Idea

When you originally made the decision, it may have been an excellent decision, based on the knowledge you had at that time. But the situation has changed. You have new knowledge and experience. The external world—your customers and competition—have ...

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