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Hit Me! The secrets of getting your small business to punch its weight online by Alan Stevens, Filip Matous, Andrew Rayner, Nichola Stott, Francesca James, Richard Carman, Malcolm Graham, David White, Andy Lopata, Nicola Groag, Jamie Gledhill, Alexia Leachman

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8. WINNING CUSTOMERS WITH REPORTS by David White

About David White

DAVID WHITE formed Weboptimiser.com in 1996 with the strange idea that selling services to pioneers would work. It did, and continues to today. Since then he has worked for banks; stallholders; B2B and B2C companies; very large brands; one-man bands; rock’n’rollers; translators – locally, nationally and globally.

He defined best practice when he chaired the IAB Search Council and has delivered SEO, pay-per-click and social media services with huge returns on investment to a range of clients.

David is available for keynote presentations and has co-authored four books. Others are in the ‘works’.

The ideas and concepts mentioned in this chapter can be seen in action at ...

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