DAVID WHITE formed Weboptimiser.com in 1996 with the strange idea that selling services to pioneers would work. It did, and continues to today. Since then he has worked for banks; stallholders; B2B and B2C companies; very large brands; one-man bands; rock’n’rollers; translators – locally, nationally and globally.
He defined best practice when he chaired the IAB Search Council and has delivered SEO, pay-per-click and social media services with huge returns on investment to a range of clients.
David is available for keynote presentations and has co-authored four books. Others are in the ‘works’.
The ideas and concepts mentioned in this chapter can be seen in action at ...