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Hit Me! The secrets of getting your small business to punch its weight online by Alan Stevens, Filip Matous, Andrew Rayner, Nichola Stott, Francesca James, Richard Carman, Malcolm Graham, David White, Andy Lopata, Nicola Groag, Jamie Gledhill, Alexia Leachman

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9. THE ART OF WEB DESIGN by Malcolm Graham

About Malcolm Graham

MALCOLM GRAHAM has advised some of the world’s leading organisations on digital marketing strategy including the Financial Times, BP and the British Army. Malcolm is currently the CEO of LimeTree (www.limetreeonline.com), a rapidly expanding digital marketing agency based in London. Malcolm lives with his wife and son in London. His Twitter handle is @malcolmcgraham.

IDESIGNED MY first website in 1994: an advertisement for a holiday cottage in Pembrokeshire. Since then, I have worked on some of the most famous websites in the world and designed hundreds more for small to medium-sized companies.

Even though a lot has changed in the last 18 years, many of those same principles ...

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